JCDP teamed up with Kinder Bueno and Alcone Marketing Group for the U.S launch of the new Kinder Bueno bar, creating the “Sweeteasy” brand experience, a sweet take on the traditional 1920’s speakeasy. Each of the multi-sensory rooms was hidden and could be accessed by a 40’ chocolate bar slide that took guests on their journey through the new chocolate bar.
Each room was designed to introduce guests to the flavors and textures that make up Kinder Bueno: smooth milk chocolate, crispy wafer and creamy hazelnut filling. Each room had custom fabricated décor, scents and contained hidden treasures such as secret vaults, hidden doors and, of course, the whole installation promised perfect Instagram worthy posts.
